Vallarta Fest: Celebrating Art and Culture in Jalisco

Since its foundation, Puerto Vallarta has been a destination full of history, traditions, art, and culture. As the city expanded, so did its cultural offerings, with galleries dedicated to showcasing the work of various local artists, as well as spaces to enjoy different art forms such as performances, shows, and music. Today, Puerto Vallarta hosts numerous national and international festivals of music, film, and theater.

Puerto Vallarta is not only known for its beautiful beaches and vibrant nightlife but also for its deep love of art, music, and Mexican traditions. Every year, the Vallarta Fest becomes one of the most anticipated celebrations, bringing together artists, locals, and visitors in an event that honors the cultural identity of Jalisco.

A gathering of art, music, and tradition

The Vallarta Fest is much more than just a festival — it’s an experience that connects people to the artistic and cultural essence of the region. For several days, the streets of the historic center fill with color, rhythm, and creativity. Sculptors, painters, dancers, musicians, and local artisans come together to share their talent and keep alive the traditions that make Puerto Vallarta such a unique destination.

Puerto Vallarta is renowned for its vast cultural and artistic heritage, and its ongoing efforts to promote local art through events and exhibitions have earned it an important place on the international stage. Various galleries in the historic center collaborate with prominent Mexican and foreign artists to create incredible collections of paintings, ceramics, blown glass, and sculptures, among other forms of visual art.

The Art Walk greatly contributes to this mission of making art accessible to both visitors and residents. Be sure to participate in it during your next visit, and check out the directory to start planning your cultural tour through Puerto Vallarta.

Huichol Art

The Huichol cosmogony is present in every piece created by this ancient indigenous community, expressing deities, rituals, visions, songs, and elements of their daily life. The importance of this culture in different Mexican states is carefully preserved and treasured. You’ll find many craft shops and galleries selling colorful pieces from this ancestral community.

Don’t miss the chance to admire Huichol art and its fascinating shapes of snakes, deer, eagles, jaguars, suns, fire, and corn cobs, represented in both yarn and multicolored beads. You’ll also find jícaras (decorated gourds) featuring designs such as geometric patterns and animals, used in traditional Huichol rituals to offer petitions to the gods, or the famous Ojos de Dios (God’s Eyes), diamond-shaped weavings between two sticks, made for protection.

Among the most notable activities are open-air art exhibitions, cultural workshops, culinary showcases, and live concerts that fill the city with energy. Visitors can stroll along the Malecón, admire the works of local artists, enjoy traditional Jalisco dances, and savor regional dishes such as birria, pozole, or tortas ahogadas.

Promoting Local Talent

One of the main goals of Vallarta Fest is to support and give visibility to local artists. Many young creators have the opportunity to exhibit their work for the first time in front of an international audience. The festival also encourages cultural exchange with guest artists from other states and countries, creating an atmosphere of collaboration and inspiration.

During the event, there are also urban art contests and public space installations that transform the city into an open-air gallery. Puerto Vallarta captures the hearts of all who visit, and proof of that is how this bay has become a favorite source of inspiration for great national and international artists.

Among this artistic display are, of course, the sculptures that adorn the Malecón and various corners of the city, attracting both amateur and professional photographers alike. Discover extraordinary pieces such as The Triton and Mermaid by Carlos Espino, La Rotonda del Mar by Alejandro Colunga, In Search of Reason by Sergio Bustamante, or the iconic Seahorse by Rafael Zamarripa, among many others.

Stroll through the city streets to admire murals featuring emblematic figures like Frida Kahlo or Einstein — artworks that have become a key part of the urban landscape and one of the favorite new attractions for visitors.

A Family-Friendly and Festive Atmosphere

Vallarta Fest is designed for everyone. Families, couples, and groups of friends can enjoy activities for all ages — from children’s shows to film screenings and contemporary dance performances. At night, the Malecón comes alive with live music, lights, and a festive atmosphere that reflects Puerto Vallarta’s joyful spirit.

The Essence of Jalisco in Every Corner

Jalisco is synonymous with mariachi, tequila, and charrería (Mexican rodeo), and Vallarta Fest proudly honors these traditions. Mariachi galas, equestrian shows, and artisanal tequila tastings are essential parts of the program, offering visitors a truly authentic Jalisco experience.

The streets of Puerto Vallarta are full of charm — from artistic expressions like the sculptures and murals you encounter along your walk, to local vendors offering tuba and tejuino, two traditional drinks. Tuba is made with coconut cream and apple vinegar, garnished with diced apple and nuts, while tejuino is a fermented corn beverage with a tangy flavor that pairs perfectly with a splash of lime. You can also enjoy street performances and live musicians filling the air with the sounds of violins, guitars, and accordions.

After a stroll through Puerto Vallarta, you’ll likely want to unwind at a cozy café, sip on a creative cocktail at a local bar, or enjoy delicious street food while watching the lively city flow by.

Cultural tours are also organized throughout the city’s historic landmarks, where local guides share stories and legends that bring Puerto Vallarta’s past to life.

The Vallarta Fest is a testament to the hospitality and creativity that define Puerto Vallarta. This event not only celebrates art and culture but also unites people through artistic expression and pride in Mexican roots.

If you’re planning a visit to Puerto Vallarta, make sure to attend the Vallarta Fest to experience a celebration full of color, music, and tradition. And to start your trip in total comfort, Puerto Vallarta Airport Transportation offers private and safe transfers from the airport to your hotel or to the main festival venues.

That way, from the moment you arrive, you can relax and fully immerse yourself in the cultural magic that only Puerto Vallarta and its Vallarta Fest can offer.